Noble Growth × Allegheny Conference · Brand Launch, Integration & Digital Partner

01A note before the details

Kolt, and the selection team,

A new brand is a promise. The launch is where you keep it.

You are bringing four organizations together as one, and eighty years of trust is riding on it. That is the hard part, and it is where most rebrands stumble. Our job is to make it land: clear messaging, a plan that carries the legacy forward, and a website worthy of Allegheny. One integrated home for all four organizations, easy to update over time, sharp on every screen, and built to rank in both Google and AI search. Then a launch the region feels.

You do not have to imagine it. We built the National Flag Foundation's website, brand, social, and press, alongside Bill Flanagan of the Conference. Fast, senior, and the civic tone exactly right.

We would be honored to do the same for you.

Mattimore Cronin

Principal, Noble Growth · [email protected]

02The assignment

A rebrand is won or lost at the launch.

The brand is ready. Now it has to win four audiences, unify four organizations, carry eighty years of trust forward, and land on a tight clock. None of it is automatic.

One identity, four front doors. Make the Conference and its affiliates read as one, without discarding the equity each name has earned.
Eighty years of trust is the asset, and the risk. Continuity compounds it. Erasure costs it. This is where most rebrands quietly fail.
The audiences are sophisticated. Board, investors, partners, and the public each need the story pitched to them.
The website is the proof of the new structure. Make it instantly legible and the rebrand is believed.

Allegheny Conference Pittsburgh Regional Alliance Greater Pittsburgh Chamber of Commerce Economy League of Greater Pittsburgh

1944

FoundedThe institution behind the Pittsburgh Renaissance.

10 cos.

The region servedSouthwestern Pennsylvania. One economy, one story.

~250

Leaders & organizationsInvestors who must feel ownership of the new identity.

4 in 1

Entities to unifyThe Conference and three affiliates, under one brand.

A first observation, on us

Today the Conference and its affiliates present four separate digital front doors. A visitor cannot tell they are one organization. The highest-leverage move in this launch is one unified site that makes the whole family legible at a glance. We have already sketched how.

03Why this matters

A region that always rises to the occasion.

Pittsburgh has remade itself in every era. The Conference has led each renaissance. This rebrand is simply the next one.

George Washington at the Battle of the Monongahela

1755

A young Washington's first stand, at the forks of the Ohio.

1758

Fort Pitt rises. A frontier becomes a future.

1875

The furnaces light. Pittsburgh forges modern America.

1950

The smoke clears. The Renaissance begins.

Today

Robotics, medicine, energy. The comeback compounds.

A new identity. The region's next ascent. Led, once more, by the Conference.

Drag, swipe, or use the arrows to travel the eras

04Relevant experience

The three things this RFP asks for. Done all three, recently.

Brand launches. Multi-entity integration. Institutional reputation transitions. Every project below is live. Click any device.

nationalflagfoundation.org · Desktop and mobile · Open live ↗

Lead reference · Pittsburgh

National Flag Foundation

Full site rebuild · civic · with Bill

Visit the live site →

Multi-entityCivic launchUnified websitePress + socialAccelerated

Website, brand, social, and press for a regionwide civic event, alongside Bill Flanagan of the Conference. One dignified brand holding the Foundation, America 250, the Heinz History Center, and a wall of regional sponsors, on a clock that did not move. When the national site was later hacked, we rebuilt and migrated the whole institution in days.

Days

brief to a live, press-ready site

25K+

Instagram followers grown from 124

Regional TV

earned coverage via our press hub

ikahanmedia.com · Desktop and mobile · Open live ↗

Full brand system

iKahan Media

Brand → web → email → ops

Visit the live site →

Brand activationWebsite + CMSEmail systemClient-owned

Not a website, a complete communications system. One identity across every surface: a custom site, lead-capture forms, a segmented email program on the client's own infrastructure, and a private admin dashboard. Owned end to end, run through the same sign-off cycles the Conference will need across its board and investor council.

One system

brand, web, email, admin, integrated

Fully owned

code, domain, and data held by the client

bluelightai.com · Desktop and mobile · Open live ↗

Repositioning

BluelightAI

Messaging + website

Visit the live site →

Messaging architecturePositioningWebsite launch

The messaging proof point. We rewrote the company's narrative and homepage around one sharp idea, then shipped it as a new website through structured rounds of stakeholder feedback. The muscle behind RFP Sections A and B: positioning that survives scrutiny, and that a whole organization can stand behind.

One message

a sharper positioning the team aligned on

Live

strategy translated into a deployed presence

05In their words

Praise for Noble Growth

You've brought it into 2026. I think we're going to get an enthusiastic response from all the partners.

Bill Flanagan

Allegheny Conference on Community Development

I wanted to tell you what an amazing job you did with the website. Wish we would have had you all along.

Alicia MunzPhelps

National Flag Foundation

In this calendar year alone my business has grown 77%. That's a real number. We're shooting for 90% next year.

Coach Steve Morris

Coast Sports

Noble Growth's systematic approach has proven highly effective, and they provide wonderful creative suggestions as well. They're the real deal!

Lesia Dallimore

Former Head of Brand, Erewhon

Mattimore is an integral part of our company, allowing us to keep top of mind awareness through incredible marketing.

Alex Kahan

CEO, iKahan Media

We have absolutely adored you on this side of the brand.

Anita Gatto

CEO, House of Harlow

It's like somebody turned on a light switch.

Chris Olfers

The Southern Influence

I don't know if this normally happens with all your clients, but I feel we have been winning.

Sydney Sue

The Wayback Cafe & Cottages

07The plan

Three months. Clear value at every stage.

Kickoff July 27, public launch in October. Each phase leads with what you receive, not the paperwork behind it.

Month 1

Weeks 1–4

A story the whole region can rally behind.

You receive: the messaging architecture, audience positioning, the legacy-transition framework, and the unified site map.

Messaging & positioning
Legacy bridge
Activation roadmap
Information architecture

Month 2

Weeks 5–8

A new digital home, and every asset to launch it.

You receive: the website on a scalable CMS, plus the full communications suite, in review.

Website design & build
Investor decks & one-pagers
Sector narratives
Transition messaging & FAQ
Launch toolkit

Month 3

Weeks 9–12

A launch the region feels, and a team ready for it.

You receive: internal rollout and training first, then a coordinated public launch, then stabilization.

Staff & leadership readiness
Coordinated go-live
Media & social rollout
Perception monitoring
60 days stabilization

NDA signed and brand assets in hand on day one, so we build from your real identity from the first hour.

08Timeline

Mapped to your dates. Built to hit October.

Month 1Month 2Month 3

Strategy

Foundation

Legacy bridge

Framework + assets

Website

Design → build → stage

Comms suite

Decks, narratives, FAQ

Rollout

Training

Launch

Go-live

What we need from you to hit October

Our production is fast. The one real risk to a civic timeline is the approval loop. Hitting October is a shared, light commitment:

NDA and brand assets at kickoff
A single empowered point of contact
Consolidated feedback within 3 to 5 business days
Stakeholder availability for the rollout

09Beyond the brief

What a world-class launch includes in 2026.

Your RFP asks for a website and a launch. Here is what actually makes them work, built in by default, no upcharge.

Unified social presence

Every channel integrated and activated, one voice across the whole family of organizations.

Email & audience capture

Turn website visitors into a list the Conference owns, with sequences that nurture investors and partners.

iii

Search, built in

Structured and optimized so the region, and the world, find you on Google from day one.

AI search visibility

Optimized to be cited by ChatGPT, Gemini, and Perplexity, where attention and research are moving now.

One analytics view

Every channel in a single dashboard leadership actually reads, owned by you.

Built to last

A maintainable stack with no platform lock-in, so the brand keeps compounding long after launch.

The RFP is the floor. This is the standard we hold ourselves to.

10Deliverables

Every line of your RFP, accounted for.

Brand guide & operating guidance

A working playbook stakeholders use, per entity.

Activation strategy & roadmap

Internal rollout, external sequencing, stakeholder plan.

iii

Messaging framework & toolkit

Architecture and audience-specific positioning.

Full communications suite

Decks, one-pagers, fact sheets, narratives, talking points, FAQs.

Legacy transition strategy

Continuity narrative, dual-branding, stakeholder messaging.

Website, launch-ready

Audit, design, build, scalable CMS, owned.

vii

Internal rollout & training

Everything staff need to carry the brand from day one.

viii

Launch plan & toolkit

Releases, announcements, digital and social assets.

12Team

Senior judgment, built for speed.

A principal accountable for every deliverable, and a focused studio that delivers what a fifteen-person agency delivers, on a faster clock.

Mattimore Cronin

Principal · Strategy & Creative Lead

Founder of Noble Growth. He leads strategy, messaging, and creative direction, hands-on through build and launch, and personally led the Pittsburgh civic work Bill Flanagan knows firsthand.

Magna cum laude, University of Notre Dame: business and classics
Growth roles at Comedy Central, StartEngine, and Scripps Networks, London
SonicCloud: cost per install cut from $315 to $1.75; iOS App of the Day
Millions in ad budgets managed; tracked revenue for 100-plus brands

The studio around the principal

Brand & web design

Identity expression and the visual system, across site and assets.

Development & build

The unified website and CMS, on a fast, secure stack you own.

Messaging & content

Architecture, narratives, decks, and launch copy.

We take on one flagship at a time. Through the launch window, the Conference would have our full attention.

13Investment

One number. Full scope. Clear value each month.

The engagement · fixed fee

$36,000 all in

The complete RFP scope, plus everything on the previous pages. Billed simply: three monthly payments.

$12K

Month 1 · StrategyMessaging, legacy bridge, site architecture

$12K

Month 2 · BuildWebsite and the full communications suite

$12K

Month 3 · LaunchRollout, public launch, stabilization

Comparable agency brand-launch-plus-website programs run $90,000 to well past $250,000. A lean, senior model delivers the same caliber for a fraction of it.

Optional add-ons

Social content & growthInstagram $1,600/mo · +$800/mo per channel

Paid digital launch campaignbuilt & managed

Motion & video assetsscoped to need

Ongoing operate retainermonthly

You own everything. Work-for-hire, as your RFP specifies. Code, site, assets, data, social, and email are yours at the end. No platform lock-in, no renting back your own brand.

Move the
region forward.

A rebrand is won or lost at the launch.

A region that always rises to the occasion.