Noble Growth × Allegheny Conference · Brand Launch, Integration & Digital Partner

01A note before the details

Kolt, and the selection team,

A new brand is a promise. The launch is where you keep it.

You are bringing four organizations together as one, and an eighty year legacy is riding on it. Our approach: clear messaging, Allegheny's heritage carried forward rather than set aside, one website that unifies four families into one, a world class tech stack that improves over time and is built for discoverability via Google and AI search. A launch the entire region will feel proud of.

We have done this work recently, on Pittsburgh ground.

We would be honored to do the same for you.

Mattimore Cronin

Principal, Noble Growth · [email protected]

02The assignment

A rebrand is won or lost at the launch.

The brand is ready. Now it has to win four audiences, unify four organizations, and carry eighty years of tradition forward.

One identity, four doors. Make the Conference and its affiliates read as one, without discarding the equity each name has earned.
Eighty years of heritage is the asset. Continuity with the past plus a modern, integrated tech stack for the future.
The audiences are sophisticated. Board, investors, partners, and the public each need a story that resonates with them.
The website is the proof of the new structure. Make it instantly legible so the rebrand hits home.

Allegheny Conference Pittsburgh Regional Alliance Greater Pittsburgh Chamber of Commerce Economy League of Greater Pittsburgh

1944

FoundedThe institution behind the Pittsburgh Renaissance.

10 cos.

The region servedSouthwestern Pennsylvania. One story.

~250

Leaders & organizationsAligned with the new brand identity.

4 in 1

Entities to unifyThe Conference and three affiliates. One brand.

03Why this matters

A region that always rises to the occasion.

Pittsburgh has remade itself in every era. The Conference has led each renaissance. This rebrand is the next one.

George Washington at the Battle of the Monongahela

1755

A young Washington's first stand, at the forks of the Ohio.

1758

Fort Pitt rises. A frontier becomes a future.

1875

The furnaces light. Pittsburgh forges modern America.

1950

The smoke clears. The Renaissance begins.

Today

Robotics, medicine, energy. The comeback compounds.

A new identity. The region's next ascent. Led, once more, by the Conference.

Drag, swipe, or use the arrows to travel the eras

04Relevant experience

Expertise in the three things this RFP asks for.

Brand launches. Multi-entity integration. Institutional reputation transitions. Every project below is live. Click any device.

nationalflagfoundation.org · Desktop and mobile · Open live ↗

Lead reference

National Flag Foundation

Full site · social · press

Visit the live site →

Multi-entityCivic launchUnified websitePress + socialAccelerated

Website, brand, social, and press for an institution that's been around nearly as long as the fifty-star Flag itself. One dignified brand holding the Foundation, America 250, and a wall of regional sponsors. Their aging WordPress site had been hacked through a vulnerable third-party plugin, so we rebuilt and migrated the whole institution to a fast, secure, fully custom site on Cloudflare, with GitHub version control, in days.

Secure

fast, best-in-class website

25K+

Instagram follower growth

Press Hits

for Sojourn250

ikahanmedia.com · Desktop and mobile · Open live ↗

Full brand system

iKahan Media

Brand → web → email → ops

Visit the live site →

Brand activationCustom websiteEmail systemAdmin dashboardClient-owned

One of the largest out-of-home advertising companies and billboard operators in Los Angeles. One identity across every surface: a custom site, lead-capture forms, a segmented email program on the client's own infrastructure, and a private admin dashboard. Since launch, traffic, sales, and AI discoverability have all risen.

One system

brand, web, email, admin dash

Fully owned

code, domain, all data

Proven Results

traffic, sales, AI citations

bluelightai.com · Desktop and mobile · Open live ↗

Repositioning

BluelightAI

Messaging + website

Visit the live site →

Messaging architecturePositioningWebsite launch

The messaging proof point. We rewrote the company's narrative and homepage around one sharp idea, then shipped it as a new website rich with advanced, interactive elements, refined through structured rounds of stakeholder feedback, helping secure partnerships with institutions from Stanford to DARPA to NTT Docomo and beyond.

One message

sharper positioning

Live

deployed presence

Partnerships

with top-tier organizations

05In their words

Praise for Noble Growth

I wanted to tell you what an amazing job you did with the website. Wish we would have had you all along.

Alicia MunzPhelps

National Flag Foundation

It's like somebody turned on a light switch.

Chris Olfers

The Southern Influence

You've brought us into 2026. I think we're going to get an enthusiastic response from all the partners.

Bill Flanagan

Allegheny Conference

Noble Growth's systematic approach has proven highly effective, and they provide wonderful creative suggestions.

Lesia Dallimore

Erewhon

Mattimore is an integral part of our company, allowing us to keep top of mind awareness through incredible marketing.

Alex Kahan

iKahan Media

In this calendar year alone my business has grown 77%. That's a real number. We're shooting for 90% next year.

Steve Morris

Coast Sports

Mattimore is the real deal.

Sachin Khanna

BluelightAI

We have absolutely adored you on this side of the brand.

Anita Gatto

House of Harlow

I don't know if this normally happens with all your clients, but I feel we have been winning.

Sydney Sue

The Wayback

06The plan

Three months. Clear value at every stage.

Kickoff July 27. 12 week sprint. Launch in October.

Month 1

Weeks 1–4

A story the whole region can rally behind.

Messaging architecture, audience positioning, the legacy-transition framework, and the unified site map.

Month 2

Weeks 5–8

A new digital home, and every asset to launch it.

The website on a scalable, fully owned stack, built to last, plus the full communications suite.

Month 3

Weeks 9–12

A launch the region feels, and a team ready for it.

Internal rollout and training first, then a coordinated public launch, then growth.

07Team

Tech startup mentality, built for speed.

A principal accountable for every deliverable, and a focused studio that delivers what a fifteen-person agency delivers, on a faster clock.

Mattimore Cronin

Principal · Strategy & Creative Lead

Founder of Noble Growth. He leads strategy, messaging, and creative direction, hands-on through build and launch.

Magna cum laude, University of Notre Dame: business and classics
Growth roles at StartEngine, Scripps Networks, SonicCloud
Built and deployed end-to-end websites, mobile apps, campaigns
Millions in ad budgets managed; 2.5x Avg ROAS for 100+ brands

We take on one flagship at a time. Through the launch window, the Conference would have our full attention.

08Investment

One number. Full scope. Clear value each month.

The engagement · fixed fee

$36,000 all in

The complete RFP scope, plus everything on the previous pages. Billed simply: three monthly payments.

$12K

Month 1 · StrategyMessaging, legacy bridge, site architecture

$12K

Month 2 · BuildWebsite and the full communications suite

$12K

Month 3 · LaunchRollout, public launch, growth

Comparable agency brand-launch-plus-website programs run $90,000 to well past $250,000. We deliver the same caliber for a fraction of it.

Optional add-ons · Social content & growth

Instagram+$1,600/mo

Facebook+$800/mo

YouTube+$800/mo

LinkedIn+$800/mo

Facebook, YouTube, and LinkedIn are already live. Instagram is the open opportunity, the channel where we grew the National Flag Foundation by 25K+. Each is fully managed: content, posting, and growth.

You own everything. Work-for-hire, as your RFP specifies. Code, site, assets, data, social, and email are yours at the end. No platform lock-in, no renting back your own brand.

National Flag Foundation Instagram growth, before and after

The growth engine, in one picture.

The Instagram audience we built for the National Flag Foundation, grown by 25K+ in months. The same engine can build a following for the Conference.

See the live profile on Instagram ↗

Move the
region forward.

A rebrand is won or lost at the launch.

A region that always rises to the occasion.